"Highly recommend Danny to any young entrepreneur in the real estate/development game, great mentor and even better dude! Danny has been an asset for building our families business and assets for almost 20 years"
The Developer's Toolkit teaches infill land development A to Z reverse engineering into the best practices for land acquisitions, predevelopment and design, navigating today's capital markets and lessons learned in volumetric modular versus traditional construction experience
Dive into Active Case Studies
6440 El Cajon Blvd (above) is a 324 unit is under construction in 2024 near San Diego State University is scheduled to deliver and stabilize in 2025.
3167 Market (below) is 34 units small lot execution stabilized and was built in 2023 just outside of Downtown San Diego and Balboa Park.
These two flagship developments led by Impact Housing bring nearly 400 bedrooms of attainable rental housing to San Diego addressing the epidemic in affordable housing.
Create Your First Community By Investing In Your New Mindset Today Like I Did...
- Roll up your sleeves and build you future in San Diego's real estate development renaissance
- Grow your investments, maximize the value you create and build you passive cash flow for early retirement
- Elevate your economic prosperity and lifestyle by becoming your own boss
- Diversify from stocks, bonds, and mutual funds into cash-flowing assets and enjoy the tax benefits of real estate
Casa Verde is located in the Historic Main Street district at 3066 North Park Way, San Diego, CA and was completed in 2023 and stabilized in 2024. It towers over 380 feet above sea level, one of San Diego tallest vantage points in the City, 7 stories, 94 studio and 1 bedroom and penthouse residences and hosts the Finca Restaurant, parking and a bike facility. Adjacent to the Target grocery store, numerous fitness/yoga studios, eateries and coffee shops and surrounded by nightlife hotspots like Part Time Lover, Seven Grand and North Park Beer Co there is not a more landmark location in the City.
Are you ready for new growth and building your legacy?
Learn proven real estate strategies and tactics from the facilitator and industry pros.
Learn lessons from the various roles played in over $2 billion of capitalizations of housing, commercial and mixed use projects in San Diego, Southern California and Arizona.
With a City of San Diego focus, learn how to navigate the demand for 100,000 units of housing and how the principles apply in any jurisdiction in CA.
Tune into why San Diego's award-winning City planning and streamlined process is attracting investment locally and from abroad.
We are shifting to a Buyer's market and there is no better time to get educated on the opportunities ahead.
The Developer's Toolkit
You may be asking what's included in the course and the answer is yes, it is a step by step program teaching process and skills, module by module, to prepare you for a go to market strategies for your first project.
MODULE 1
Defining Your Project Site and Market
Taking time to define your site and market is the first step before getting into the details. You need to know why you want to be in this location, the flow of the location, product and market cycles, microeconomics, and trends to project 3-5 years into the future and how the patterns of the neighborhood. In this lesson, you'll learn:
- Best practices for using open source GIS mapping tools available to begin you story of the site and primary and secondary markets
- Regional and City planning tools to visualize current and planned land uses to guide you toward the path of progress and emerging areas
- Overlays and the necessary shape files needed to narrow into the various zoning and programs that will work best to create certain projects and product types
You’ll finish this module with the ability to tell the story, set up you first walking or driving tour of the market and site and begin testing your thesis
MODULE 2
Real Estate and Stakeholder Research
With your project site and market defined, the next step is performing due diligence and researching all the stakeholders involved in a property or assemblage from owners, brokers/agents and tenants. In this lesson, you’ll learn:
- Proprietary title and GIS mapping software for pulling property profile, preliminary title reports, farming owner data and more!
- Research tools to dive deeper into entities/businesses, a persons address and phone history and their relatives, and other stakeholders who influence decision making
- How to harness the power of LinkedIn Connections and social media to understand the community around your potential site and development.
You’ll finish this module with learning to trust, but verifying facts with corroborating evidence. You will begin to identify the critical path items based on your findings and lining up your dominos to knock down for development....
MODULE 3
Beyond The Dirt
An teaching analogy we use is that the surface of the site and the are site improvements just the tip of the iceberg and you need to understand the glacier of unknowns beneath the surface. In this lesson, you'll learn:
- Tools provided for analyzing the history of the site and neighborhood, reviewing overlays and data points on the site's topography, environmental contamination (brown field sites), geology/earthquake, fire and more
- Learn best practices of site visits/verification of the site lines/structures, wet/dry utility locations and sizing, and contemplating potential off-site improvements needed
- Navigating historic significance, community planning and research databases, and an intro into the City staff review process for a project
You’ll finish this module with your checklist completed for how viable site is and narrowing in on your critical path items...and it is okay to fail fast and start over with a new site or refining vision with the new knowledge gained.
MODULE 4
Navigating the Risks and your Permitting Pathways
Entitlements in real estate development is the number one risk to mitigate to save time and money processing a project. Knowing your permitting pathways can be complex beyond belief and not worth the energy unless you get grounded in the basics. In this module, you’ll learn:
- How zoning, overlays and code analysis will help guide you to which sites and neighborhoods are more ready for development than others
- How to navigate a sites' multiple parcels, lots, split zoning and overlays, potential assemblage benefits and incentives/programs to be leveraged to increase the yield and residual land value
- Intro to land use best practices and mitigating the risks by knowing the benefits of the development and how to leverage your City staff and the community to determine the best permitting pathways
You’ll finish this module with high level strategies and may begin the road mapping of the milestones/schedule for permitting.
MODULE 5
Creating Your Project Vision
Our template and learning process will help you create a white paper articulating your vision and thesis, over time with practice, writing your business plan will become second nature for you. In this module, you’ll learn:
- Learn to create your development program approach and recommendations...beginning of a design brief and project scope
- Take action to summarize the risks and the critical path items and your diligence plan of solution finding and learn how you can obtain early feedback from experts
- Learn to narrow your focus based on site availability, willingness for assemblage opportunities and highest and best pathways to a permit
You’ll finish this module with your vision and ready to test your elevator pitch with stakeholders and potential strategic partners and capital providers.
How do I know the Developer's Toolkit will be valuable to me?
- GIS mapping & shape file skills training for telling the story visually (valued at $5,000)
- Entity, property & contact research best practices (valued at $3,500)
- Developing the critical path and due diligence planning (valued at $8,000)
- Zoning analysis and building your government relations strategy (valued at $10,000)
- Project overview template and developing your elevator pitch to test with the stakeholders (valued at $4,500)
Total Course Value $31,000
offered today for only $4,997
Buy Now
MEET THE FACILIATOR
Danny Fitzgerald
Danny grew up in a different San Diego than we enjoy today, and co-founded Beyond Development and offering facilitation, educational programs and real estate consulting to address the housing epidemic in the region. Danny's vision is fostering a new ecosystem of developers, who care deeply about the communities they impact.
Through Danny's incubator and accelerator program the past decade, his 2020 vision to reach 1,000 units in 5 years is being achieved and and he is on a mission toward development of 10,000 attainable rentals. With 10% of San Diego's multifamily construction market share, he is forging ahead as a market leading entrepreneur. Expanding from real estate into manufacturing, energy and studies the Western US markets diversifying his knowledge base.
Danny has been a part of founding and growing Cassidy Turley, Urban Strategies, ENDEAVOR, Impact Housing and numerous hospitality brands/operators in San Diego. In recent years since 2020, his role Danny has grown in his interest in sustainability and smart city ventures alongside his real estate partnerships. Danny is currently growing billion dollar energy infrastructure venture PearlX.
Danny travels between San Diego, Lake Tahoe and is based in Boulder County, Colorado. Collaborating with his life partner like Nicole Macey, together their commitment to transform San Diego and beyond with their passion, creative real estate ventures and personal endeavors. They enjoy raising their 3 children, travelling the globe and time in nature from the beaches, mountains and lakes throughout the US.
Testimonials
-Jon and Chase Mangini, URBN Coal Fired Pizza and BASIC
"I always knew Danny had what it takes to succeed and excel in real estate development, but he had to learn that it's a lot like baseball. You don't always have to hit homeruns to win the game, just keep moving the base runners with singles and doubles."
- Jeffery C. Rasak, Sterling Development Corp.
"Danny can be best described as San Diego's Real Estate Savant. His work in innovation, partnerships and community building keeps him ahead of the crowd and on the leading edge."
- Jack Illes, Smart City Labs
